Retail, notevole: il magazine di Harrods per iPad (ma è tutto un sistema di media)

Un magazine per iPad non fa notizia (specialmente se avete Zinio o simili).

Un magazine fatto bene per iPad come espressione di una strategia di un'azienda è un'altra cosa.

Il magazine online, al di là di presentare i contenuti della versione cartacea  ovviamente sfrutta il click to buy - approfittando della loro fortuna di essere un retailer e quindi di poter immediatamente chiudere i cerchio tra content e acquisto.

Altrettanto ovviamente, il magazine sta venendo reso disponibile anche in Cinese...

Altra cosa degna di nota - guardate questo sito: http://harrods-media.com/media/

Harrods si propone come un vero e proprio sistema mediatico per le marche che vogliono comunicare con i suoi visitatori (e non solo), con un mix di affissioni (anche digitali) all'interno del PV, i magazine & cataloghi, app, promozioni, CRM... e ovviamente c'è anche il canale YouTube

Allego da Press Release e sotto metto anche video:

Harrods Magazine for ipad is a digital retail experience. The magazine is bought to life with cutting edge interactive content from films, fashion shows and interviews.

Advertising is integral for app, with a variety of brand sponsorship options including a static advert, interactive brand experience, bespoke interactive opportunity and full sponsorship.

This year we introduce some market leading innovations which will add value to this media proposition…

New Developments Coming Soon:

Interactivity – greater interactivity and analytics

Shop the Issue – unique click to purchase service

Look East – we’re launching a Chinese edition

What is the Marketing Objective?

We are evolving our platform and digital presence to attract a wider audience and increase our levels of return on investment. The app offers an innovative platform to create an interactive campaign and our new features will create a more seamless experience for our vast audience whilst further expanding our growing international reach.

How does it work?

With tablet devices accounting for more and more online sales we have recognised the benefits of making our content directly transactional. This initiative has stem from 91% of our readers stating they would like a click though to purchase option. Furthermore the Chinese customer is our second largest market, the new edition of the publication will better connect brands with this highly sort after demographic.

Who's used it in the past?

Our brand mix consists of top international brands from a range of sectors such as Cartier, Fendi, Burberry, Dior, Estee Lauder, Tiffany and Vertu. Harrods Magazine for Ipad is a digital platform for high quality luxury content.